In late 2024, I began collaborating with Zurich Storytellers, a non profit community organisation dedicated to live storytelling in the heart of Zurich. As a member and regular attendee since November 2024, I took on the redesign of their visual identity and website to bring clarity, warmth, and a renewed sense of purpose to the brand.
Client:
Zurich Storytellers
My Role:
UX Designer
Year:
2025
Service Provided:
UX and UI Design, Corporate Identity Design
The Problem
Zurich Storytellers had built a passionate and growing community, but their digital presence no longer reflected the energy of their events. The existing website lacked visual consistency and intuitive pathways for new visitors wanting to attend events or learn more about the organisation. They needed a visual overhaul and clearer information architecture to support growth while remaining accessible and community driven.
The Solution
I redesigned the entire corporate identity from the ground up logo, colour system, typography, layout language and translated it into a clean, engaging website built around storytelling itself. The new identity captures the warmth, intimacy, and creativity of the live events while giving the organisation a more professional and cohesive visual foundation.
On the website, I restructured the information architecture to guide users through a clearer narrative: what Zurich Storytellers is, how events work, how to participate, and how to support the non profit. The streamlined layout improves readability and makes it easier for first time visitors to understand the community and join an upcoming event. The final result is a modern, welcoming platform that supports both new audiences and long time members, giving the organisation a brand that matches its purpose and personality.
