ARTBANX FINANCE was a concept that pivoted off ARTBANX, an art collection management tool. This solution was a blockchain-based art financing platform designed to enable individuals and institutions to fractionally invest in high-value art assets. I was responsible for both the new visual branding (to set us apart from the old product), and the overall product design, ensuring the platform reflected the innovative vision while remaining user-friendly and intuitive.
Client:
ARTBANX
My Role:
UX Designer
Year:
2022-2024
Service Provided:
UX/UI, UX Research, Prototyping, Brand and Corporate Identity
The Problem
High-value assets like fine art and luxury items were traditionally inaccessible to regular investors due to their cost and lack of fractional ownership options. At the same time, art collectors and asset owners often struggled to liquidate assets without permanent loss, limiting their financial flexibility.
The Solution
ARTBANX FINANCE was developed as a blockchain-based platform enabling fractional investment in high-value assets, such as fine art or luxury goods. The platform allowed asset owners to liquidate their assets for half the value and buy them back within a specified timeframe, providing a unique financial tool. Investors benefited from secured returns on these assets, with the blockchain ensuring transparency and security. My contributions focused on designing a seamless user experience that made these innovative financial mechanisms accessible and trustworthy for a wider audience.
ARTBANX AG was one of Francisco Fernandez, former CEO of Avaloq, startup initiatives and sole investor.
