At ARTBANX I led UX/UI design and product design across a B2B fine art collection management platform, working closely with the CEO, CTO and development team from early concept through to a built and shipped product. This role shaped how I think about research-driven product development at a startup, the relationship between design and engineering, and what it means to advocate for your findings when the data points somewhere uncomfortable.
Client:
ARTBANX
My Role:
Product Design Lead
Year:
2022-2024
Service Provided:
Product Design, User Research, Branding and Marketing Consultation
The Problem
Art collectors and institutions were managing their portfolios across fragmented tools and manual methods. Valuation tracking, portfolio reporting, and asset management happened across spreadsheets, emails, and disconnected systems. There was no single platform that gave collectors a clear, consolidated view of what they owned, what it was worth, and how it was performing.
The Solution
I designed a platform that centralised portfolio management, valuation tracking, and reporting into a single, coherent experience. I built a Figma component library from scratch to support rapid prototyping and maintain consistency as the product evolved, and facilitated workshops with stakeholders to align design decisions with business objectives.
The more significant contribution came from the research. As the product developed, my user research began surfacing a consistent finding: the market we were designing for was not responding to the product in the way the original concept anticipated. I took those findings back to the team and made the case for reassessing the direction.
The product was built and shipped. The research findings were ultimately validated by the market. And the design foundations I had built, the component system, the visual language, the interaction patterns, were scalable enough to carry directly into the next chapter: the pivot to ARTBANX FINANCE.
