At Artbanx, I led the UX/UI design and branding efforts, working closely with the CTO and development team to create a fine art collection management system. The platform was designed to cater to art collectors and institutions, streamlining their ability to manage, evaluate, and track high-value artworks. My role encompassed every stage of the design process, from ideation and prototyping to design reviews and final implementation.
Client:
ARTBANX
My Role:
UX Designer
Year:
2022-2024
Service Provided:
Product Design, User Research, Branding and Marketing Consultation
The Problem
The art collection management process was fragmented, with users relying on multiple tools and manual methods to organize and evaluate their assets. This lack of integration led to inefficiencies, limited data visibility, and challenges in accessing real-time portfolio insights.
The Solution
I developed a streamlined, user-friendly proof of concept that enabled collectors to centralize their art portfolios, track valuation changes, and easily generate reports. I introduced a custom Figma component library to facilitate rapid prototyping and worked closely with stakeholders to align the design with business objectives. Workshops and iterative user testing sessions were key to refining the design, which led to discovering that the market demand did not meet initial predictions. The tool however was built by the development team, a call from higher management.
This project laid the groundwork for Artbanx’s evolution into ARTBANX FINANCE, a blockchain fractional investment platform, showcasing the scalability of its design, with minor brand changes, and potential for market innovation as the company pivoted.
This was part of the portfolio of startups by Francesco Fernandez, ex CEO of Avaloq, and sole investor of ARTBANX AG.
